FOR IMMEDIATE RELEASE 

PBS NORTH CAROLINA ANNOUNCES NEW ORIGINAL MUSIC SERIES TO PREMIERE EARLY 2025 

‘Shaped by Sound’ celebrates visionary artists creating music in North Carolina today. 

RESEARCH TRIANGLE PARK, NC, 8/5/24 — PBS North Carolina announces that it will launch a brand-new original music series, Shaped by Sound, in early 2025. Production on the series, which features a diverse roster of North Carolina musical artists, kicks off in August at the network’s studios in Research Triangle Park. 

Both a live performance show and a video podcast, Shaped by Sound is made possible through support from Come Hear NC, a program of the N.C. Music Office within the N.C. Department of Natural and Cultural Resources. 

“With Shaped by Sound, PBS North Carolina puts a much-deserved spotlight on North Carolina’s thriving music scene,” says Laura Kieler, PBS North Carolina’s Chief Content and Marketing Officer. “We’re thrilled to bring a spectacular musical lineup to audiences across the state. Our multiyear partnership with the N.C. Department of Natural and Cultural Resources on projects like Southern Songbirds, Music at the Museum and Freight Train Blues has helped lay the groundwork for this exciting, visually stunning show. Music lovers of all stripes will be wowed by the performances, storytelling and visual artistry.” 

Shaped by Sound will feature a broad array of genres, including indie rock, hip-hop, alt-country, R&B, bluegrass, jazz and folk. Presented as thirteen 30-minute episodes, the serieswill weave live performances by both well-known performers and emerging acts with insightful conversation. The show will air on the network’s broadcast channels and digital platforms and will be accompanied by a video podcast and a host of digital extras. 

In June, Governor Roy Cooper announced the establishment of the N.C. Music Office within the N.C. Department of Natural and Cultural Resources. Dedicated to promoting and celebrating North Carolina’s music, musicians and music industry, the new office will coordinate a wide range of music-based programming and investments across the state. The office will also work with other state agencies and organizations, including PBS North Carolina. 

“I can’t think of a better way to promote and amplify the unique sounds of North Carolina musicians than this exciting new series from PBS North Carolina,” said Reid Wilson, secretary of the N.C. Department of Natural and Cultural Resources. “The N.C. Music Office is dedicated to celebrating our state’s rich musical heritage, and we’re thrilled to be sponsoring this groundbreaking series.” 

PBS North Carolina will release a full list of performers in the coming months. 

About the North Carolina Department of Natural and Cultural Resources 

The N.C. Department of Natural and Cultural Resources manages, promotes and enhances the things that people love about North Carolina—its diverse arts and culture, rich history and spectacular natural areas. Through its programs, the department enhances education, stimulates economic development, improves public health, expands accessibility and strengthens community resiliency. The department manages over 100 locations across the state, including 27 historic sites, seven history museums, two art museums, five science museums, four aquariums, 35 state parks, four recreation areas, dozens of state trails and natural areas, the N.C. Zoo, the State Library, the State Archives, the N.C. Arts Council, the African American Heritage Commission, the American Indian Heritage Commission, the State Historic Preservation Office, the Office of State Archaeology, the Highway Historical Markers program, the N.C. Land and Water Fund and the Natural Heritage Program. Learn more at dncr.nc.gov. 

About PBS North Carolina 

As North Carolina’s statewide PBS network serving the country’s third largest public media market, PBS North Carolina educates, informs, entertains and inspires its audience on air, online and in person. Through its unique partnership of public investment and private support, the network includes in-person engagement, digital-first social and online content delivery and four over-the-air channels: PBS NC, the North Carolina Channel, Rootle 24/7 PBS KIDS channel and the Explorer Channel. Its transformational events and content spark curiosity and wonder for all North Carolinians. Additionally, PBS North Carolina serves as the backbone for North Carolina’s state emergency services. To learn more about PBS North Carolina, visit pbsnc.org or follow us on Facebook, Instagram and LinkedIn. 

-PBS NC-

Media Contact 
Allyson Meade, Marketing & Communications 
PBS North Carolina 
press@pbsnc.org